This book covers the full range of basic topics necessary for beginning survey research. Fundamental and practical, it bridges the gap between the theoretical logic behind methodology and the concrete skills required in conducting research. There are new chapters on CATI (computer-assisted telephone interviewing), greater emphasis on being an effective consumer of survey research, up-to-date statistics, examples and the new technologies, and coverage on the uses of survey research now incorported into earlier chapters.nPart 1. The Scientific Context of Survey ResearchnPart 2. Science and Social SciencenPart 3. Survey Research as a Method of Social SciencenPart 4. Types of Study DesignnPart 5. The Logic of Survey SamplingnPart 6. Examples of Sample DesignnPart 7. Conceptualization and Instrument Design